Social-first affiliate & influencer marketing

Turn scrolls into sales with creators people actually trust

Cliqued Affiliate builds performance-driven creator programs across TikTok, Instagram and YouTube — pairing influencer storytelling with affiliate tracking so every view, click and checkout is accounted for.

640+creator partnerships brokered
4.7xaverage return on ad spend
92%client retention rate
Why social-first

Feeds are the new storefronts. We treat them that way.

Audiences don't discover brands through banner ads anymore — they discover them mid-scroll, through creators whose taste they already trust. A recommendation in a 30-second video now carries more weight than a homepage ever will.

That's why we build affiliate programs around people, not placements. Every campaign starts inside the platforms where your buyers actually spend their time, and every creator we activate is measured on real outcomes: tracked clicks, attributed sales and repeat customers — not vanity impressions.

Trust converts better than reach

We match brands with creators whose audiences already fit the buyer profile, so recommendations feel native and click-through turns into checkout.

Performance pricing, not guesswork

Affiliate structures mean creators are invested in outcomes. You pay for results that show up in your revenue dashboard, not just in a reach report.

Built for the speed of social

Trends move in days, not quarters. Our team briefs, approves and ships creator content on platform-native timelines so your brand rides the wave instead of chasing it.

What we do

Six ways we turn creators into your best-performing channel

From first shortlist to final attribution report, every service is designed to plug into the way modern audiences shop: socially, quickly and on the recommendation of someone they follow.

Influencer Partnerships

We scout, vet and negotiate with creators who genuinely match your brand — from nano voices with fierce niche loyalty to household names. Contracts, usage rights and deliverables are handled end to end, so you get campaigns, not admin.

Creator Affiliate Programs

We design and run always-on affiliate schemes with tiered commissions, custom links and creator-friendly dashboards. The result is a self-sustaining army of advocates who earn when you earn — and keep posting long after launch week.

Social Commerce Campaigns

Shoppable videos, live selling events and in-app storefront takeovers built for TikTok Shop and Instagram Checkout. We shorten the distance between "saw it" and "bought it" to a single tap.

UGC Content Strategy

A steady pipeline of authentic, user-style video made for your paid and organic channels. We brief creators, direct hooks and formats that are working right now, and license the winners so your ads never feel like ads.

TikTok, Instagram & YouTube Growth

Channel strategy, content calendars and trend-jacking playbooks that grow owned audiences alongside creator activity. We build brand accounts that behave like creators — and get rewarded by the algorithm for it.

Campaign Analytics & Attribution

Every link, code and pixel wired into one live dashboard. We report on true contribution — revenue, new-customer rate and payback — then feed the learnings straight back into the next creator brief.

Platform expertise

Fluent in every feed that matters

Each platform has its own culture, formats and buying behaviour. We build campaigns natively for each one — never copy-paste content across all four.

TikTok Viral commerce, live shopping and trend-led creator series
Instagram Reels, Stories and shoppable drops with lifestyle creators
YouTube Long-form reviews, Shorts funnels and evergreen affiliate video
Pinterest High-intent discovery boards and seasonal shopping journeys
How it works

From brief to payout in four sharp steps

No bloated timelines, no mystery middle. Here's exactly how a Cliqued campaign comes together.

Discover & Match

We audit your audience, price point and category, then shortlist creators whose followers actually buy what you sell — backed by engagement quality checks, not just follower counts.

Brief & Build

Creative briefs, commission structures, tracked links and discount codes are set up in days. Creators get freedom on tone; you get approval on claims and brand guardrails.

Launch & Amplify

Content goes live in coordinated waves. We monitor early signals in real time, boost the top performers with paid spend and iterate hooks while the trend window is still open.

Measure & Scale

Full attribution reporting shows what every creator earned and delivered. Winning partnerships roll into always-on affiliate deals, compounding results quarter after quarter.

0Creator partnerships brokered
0Average campaign ROAS
0Attributed revenue driven
0Clients who renew with us
Client love

Marketers who cliqued with us

We'd burned budget on influencer one-offs for a year before Cliqued rebuilt everything as an affiliate program. Within one quarter, creator content became our second-biggest revenue channel — and the first one where I can defend every pound in the board deck.

PH

Priya HartleyHead of Growth, Lumen & Larch Skincare

Their TikTok Shop launch playbook was surgical. Forty creators, one coordinated week, and our hero product sold out twice. What impressed me most was the reporting — I knew which creator drove which sale, down to the code.

DO

Daniel OkaforEcommerce Director, Fable Home Goods

The UGC pipeline changed how we do paid social entirely. Our ad account went from three tired assets to a fresh creator video every week, and our cost per acquisition dropped by a third. The team just gets internet culture.

SM

Sofia MarchettiBrand Marketing Lead, Nimbus Activewear

Good questions

Everything brands ask us first

We start with your customer, not the creator's follower count. Our vetting looks at audience demographics, comment quality, past brand work and — crucially — historical conversion data where creators have run affiliate links before. A creator only makes a shortlist if their audience overlaps meaningfully with your buyer profile and their engagement is genuine.

A one-off campaign is a sprint: a burst of coordinated content around a launch or a moment. An affiliate program is the marathon: creators hold ongoing commission links and keep promoting because they keep earning. Most of our clients run both — campaigns to spike awareness, affiliate programs to compound revenue in between. We'll recommend the mix based on your goals and margins.

Every creator gets unique tracked links and discount codes, wired into your storefront and our reporting dashboard. We layer that with platform-native attribution (like TikTok Shop's order data) and post-purchase surveys to catch dark-social conversions. You see revenue, new-customer rate and payback per creator — updated live, not in a month-end PDF.

Affiliate-led programs can start lean because creator pay is largely performance-based — many clients begin with a pilot of 10–20 creators to prove the model before scaling. Campaign-led work with bigger names naturally needs more upfront investment. Tell us your targets in the contact form and we'll come back with an honest recommendation, including what we'd do at your budget and what we wouldn't.

Yes — all of it. We manage creator agreements, content usage and whitelisting rights, payment schedules and advertising disclosure requirements so every post is clearly and correctly labelled. Your legal team gets clean paperwork; your creators get paid on time; your brand stays on the right side of the rules.

Let's talk

Ready to make your brand the one everyone's tagging?

Tell us what you're selling and where you want to grow. We'll reply within one working day with first thoughts, relevant creator examples and a suggested starting point — no hard sell, no 40-slide deck.

Replies within one working day

Message sent — nice one.

Thanks for reaching out. A strategist from our team will reply to your email within one working day with ideas tailored to your brand.